Undandy | The Ways of the Undandy.

June 2017. Undandy Shoes, an e-commerce brand that sells customizable handmade leather shoes, wanted to give life to the brand’s signature “Conspicuous inconspicuous” and its universe, defining the Undandy Man in a unique way.

So we came up with a coffee table book – The Ways of the Undandy. It works as the Undandy Man bible for lifestyle and values brand book.

Agency: TORKECC
Creative Director: Hugo Tornelo
Copywriter: Diogo Stilwell
Art Direction: João Pereira
Editorial Design: Rui Santos
Photography: Yves Callewaert