July 2016. Axe has grown and matured. The new claim “Find your magic” sends the message that we all have something special. How could we show it for real?

In one of Portugal’s biggest music festivals, we created a stand where anyone could find their magic and be the new face of Axe. With live copy and design, we wanted the magic to be captured and displayed almost instantly both on the spot and digitally.

This was the creative approach that brought the brand to life.

Awards:
Lisbon International Advertising: International Bronze in Creative Effectiveness – Cosmetics
Lisbon International Advertising Festival: Local (Western Europe) Lisbon Silver in Creative Effectiveness – Cosmetics

Agency: TORKECC
Creative Director: Hugo Tornelo
Copywriter: Nuno Trindade / Diogo Stilwell
Design & Art Direction: João Pereira / Luca Colapietro
Design Team: Daniel Machado / Rui Santos
Project Manager and Account: Gabriele Donada / Francisca Pires