Hello. I’m Hugo.
I’m an Independent Creative Director.
I was the co-founding partner and Creative Director of Torkecc (Creative consultancy agency) and Cabracega (Experience Design Studio).
For the last 19 years in Marketing & Communication, Advertising and Design, I have worked with several international and local projects and brands such as: Netflix, Playstation, Vodafone, Dove, Olá, Delta, Rexona, Kia, Motorola, OLX.
This background has given me the ability and the know-how to manage and lead creative projects and creative teams.
Naturally curious, I am always trying to understand the useful vs the useless, the niches vs the mainstream, the high-tech vs the no tech whatsoever.
I consider myself as a specialist of knowing little about a lot of subjects.
Besides my degree in Product Design and attending a master in Experience Design at Design Academy Eindhoven, I’ve searched for more knowledge in different areas, such as Photography, Illustration, Contemporary Art , Programming, Permaculture Design, Cooking. The latest one: Farming, by regenerating a piece of land in South of Portugal in the Alentejo region.
I am also a guest teacher at Universidade Católica Portuguesa and IADE Universidade Europeia teaching Creative Processes.
I’m currently based in Lisbon and open for a talk.
Expertise & Skills:
Marketing & Communication/ Advertising/ Creative consultancy/ Creativity/ Creative Direction/ Co-creation/ Design/ Illustration/ Creative team leading/ Creative project management/ Teaching
Awards:
2022
Histórias À Sombra do Montado
NOMINATED BEST PORTUGUESE INDEPENDENT PUBLISHING PROJECT- Amadora Internation Cartoon Festival
AMPLA - ACESSO CULTURA AWARD - physical and intellectual access
2019
Like a Bus -Best Brand Activation in Music Festivals. / Iberian Festival Awards 2020
2018
Gold -Clube de Criativos de Portugal - Self Promotion (Direct Marketing)
Silver- Meios & Publicidade awards 2018 - Self Promotion (Direct Marketing)
2017
Silver -Clube de Criativos de Portugal - Events and Brand Activation
Bronze- Clube de Criativos de Portugal - Events and Brand Activation
Events and Brand Activation Agency of the Year- Clube de Criativos de Portugal
2016
Bronze- Lisbon International Advertising Festival- International Creative Effectiveness
Silver -Lisbon International Advertising Festival: Local Silver in Creative Effectiveness
2014
Gold -Clube de Criativos de Portugal - Field Marketing
Gold -Clube de Criativos de Portugal - Promo and Activation
Silver -Clube de Criativos de Portugal - Promo and Activation
Bronze -Clube de Criativos de Portugal - Field Marketing
Direct Agency of the Year- Clube de Criativos de Portugal
Promo and Activation Agency of the Year- Clube de Criativos de Portugal
2013
Silver-El Ojo - Innovation
Premios Eficácia-Efficiency awards
2009
Neurónio Awards-Best Alternative Media
Neurónio Awards-People’s choice of Awards
Silver -Clube de Criativos de Portugal - Alternative Media
Silver -Clube de Criativos de Portugal - Direct B2B
2008
10 Top Tourism Ideas - Springwise
Bronze -Clube de Criativos de Portugal - Field marketing
Neurónio Awards - Best Alternative Media
Neurónio Awards- People’s choice of Award
2007
Neurónio Awards - Best Alternative Media
Neurónio Awards- Best Field Marketing