Hello. I’m Hugo.

I’m an Independent Creative Director.

I was the co-founding partner and Creative Director of Torkecc (Creative consultancy agency) and Cabracega (Experience Design Studio).

For the last 19 years in Marketing & Communication, Advertising and Design, I have worked with several international and local projects and brands such as: Netflix, Playstation, Vodafone, Dove, Olá, Delta, Rexona, Kia, Motorola, OLX.

This background has given me the ability and the know-how to manage and lead creative projects and creative teams.

Naturally curious, I am always trying to understand the useful vs the useless, the niches vs the mainstream, the high-tech vs the no tech whatsoever.

I consider myself as a specialist of knowing little about a lot of subjects.

Besides my degree in Product Design and attending a master in Experience Design at Design Academy Eindhoven, I’ve searched for more knowledge in different areas, such as Photography, Illustration, Contemporary Art , Programming, Permaculture Design, Cooking. The latest one: Farming, by regenerating a piece of land in South of Portugal in the Alentejo region.

I am also a guest teacher at Universidade Católica Portuguesa and IADE Universidade Europeia teaching Creative Processes.

I’m currently based in Lisbon and open for a talk.

Expertise & Skills:

Marketing & Communication/ Advertising/ Creative consultancy/ Creativity/ Creative Direction/ Co-creation/ Design/ Illustration/ Creative team leading/ Creative project management/ Teaching

Awards:

2022

Histórias À Sombra do Montado
NOMINATED BEST PORTUGUESE INDEPENDENT PUBLISHING PROJECT- Amadora Internation Cartoon Festival


AMPLA - ACESSO CULTURA AWARD - physical and intellectual access

2019

Like a Bus -Best Brand Activation in Music Festivals. / Iberian Festival Awards 2020

 

2018

Gold -Clube de Criativos de Portugal - Self Promotion (Direct Marketing)

Silver- Meios & Publicidade awards 2018 - Self Promotion (Direct Marketing)

 

2017

Silver -Clube de Criativos de Portugal - Events and Brand Activation

Bronze- Clube de Criativos de Portugal - Events and Brand Activation

Events and Brand Activation Agency of the Year- Clube de Criativos de Portugal

 

2016

Bronze- Lisbon International Advertising Festival- International Creative Effectiveness

Silver -Lisbon International Advertising Festival: Local Silver in Creative Effectiveness

 

2014

Gold -Clube de Criativos de Portugal - Field Marketing

Gold -Clube de Criativos de Portugal - Promo and Activation

Silver -Clube de Criativos de Portugal - Promo and Activation

Bronze -Clube de Criativos de Portugal - Field Marketing

Direct Agency of the Year- Clube de Criativos de Portugal

Promo and Activation Agency of the Year- Clube de Criativos de Portugal

 

2013

Silver-El Ojo - Innovation

Premios Eficácia-Efficiency awards

 

2009

Neurónio Awards-Best Alternative Media

Neurónio Awards-People’s choice of Awards

Silver -Clube de Criativos de Portugal - Alternative Media

Silver -Clube de Criativos de Portugal - Direct B2B

 

2008

10 Top Tourism Ideas - Springwise

Bronze -Clube de Criativos de Portugal - Field marketing

Neurónio Awards - Best Alternative Media

Neurónio Awards- People’s choice of Award

 

2007

Neurónio Awards - Best Alternative Media

Neurónio Awards- Best Field Marketing