Kia | Make it a journey.

November 2017. The new Stinger model was a game changer for Kia’s awareness. We were invited to create engaging content and activate the European market.

So if Kia is not known for their powerfull cars, what would car lovers thought of Stinger, without knowing it was from Kia? Would they change their minds?

So we invited ten top influential car-lovers from five different countries for a blind test. We took them to an unknown destination - a circuit track in Mallorca - for an exclusive first-look and test-drive of an unknown car - the KIA Stinger, the brand’s masterpiece to date, made for elevating the bar regarding its perception, quality and power.

Agency: TORKECC
Creative Director: Hugo Tornelo
Copywriter: Nuno Trindade
Art Direction: Xirika Marta Creative Supervision: Gabriele Donada
Project Manager and Account: Gabriele Donada
Film Director: João Teixeira
Production Shop: Tessar