The Walking Dead Bloodstore.

February 2014. We were challenged to promote the 4th season of The Walking Dead show in an unique way. We knew that the fans were eager for more thrilling action and bloodshed. So we thought: “If you want blood, YOU got it!” Teaming up with the Portuguese national blood bank institute, IPST, we set up something special: The Walking Dead Blood Store.

The world’s first store where the currency is blood. All the fans had to do was to extend their arms and donate blood to buy from a series of official The Walking Dead products.

Awards:
CCP 2014: Gold in Field Marketing (Direct Marketing)
CCP 2014: Gold in Consumer Events (Promo and Activation)

Agency: TORKECC
Creative Director: Hugo Tornelo
Creative: Gabriele Donada / Rafa Kaminart Copywriter: Nuno Trindade
Design & Art Direction: João Pereira
Design Team: Daniel Machado / Rui Santos