Netflix | El Professor.

 

July 2019. In the 3rd season of Money Heist one of the most important characters changes her name to “Lisbon”. Being this very cool news for the portuguese audience, how could we reveal that in a bold idea enough to increase national word of mouth?

To contextualize the idea it is important to understand a few things; In January 2019, the whole country stopped in front of the television to watch the premiere of Cristina Ferreira’s program, probably the most popular TV presenter in Portugal.

Among the many surprises, a phone call from the President of the Republic generated some commotion and a lot of controversy too, President Marcelo, who has always been known as the Professor, called to wish Cristina Ferreira good luck.

Taking advantage of this situation, we created a video remaking that famous call, but this time in a very special way.

Agency: TORKECC
Creative Director: Hugo Tornelo
Creative team : André Muhle/Gabriele Donada
Project Manager and Account: Sofia Pontifex
Production Shop: twentyfourseven

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KIA | Make it a Journey