July 2018. Prio wanted to make a difference in their first approach to the world of music.

Prio wanted to make a difference in their first approach to the world of music.The main objective was to create an unforgettable experience for festival-goers, and we knew that what the Portuguese Gen-Z loves more than going to music festivals is going to music festivals with a busload of friends and for free! LIKE A BUS

So we created this campaign and brand activation to take them and 29 of their friends to the three major music festivals in Portugal.

Awards:
Iberian Festival Awards 2020- Best Brand Activation in Music Festivals

Agency: TORKECC
Creative Director: Hugo Tornelo
Copywriter: André Muhle
Art direction: Lucas Aguiar
Project Manager and Account: Ricardo Almeida
Film Director: Frederico Miranda
Production Shop: Todos