Oceanário de Lisboa | If it doesn’t go in the bin…

August 2017. We were invited to create the first TV campaign for Oceanário de Lisboa and Oceano Azul Foundation. Lisbon Oceanarium for The Blue Ocean Foundation.

The campaign aimed to alert the Portuguese for one of the biggest environmental problems of the planet: the marine litter, particularly plastic pollution, and the importance of each one's participation in reducing the garbage that reaches the sea and beaches daily.

The "What doesn't end up in the trash ends up in the sea" campaign was designed to inform about the importance of putting trash in the right place and to make people aware of the negative impact of their behaviours.

Agency: TORKECC
Creative Director: Hugo Tornelo
Copywriter: Diogo Stilwell
Art Direction: João Mescas
Project Manager and Account: Gabriele Donada
Film Director: Martim Condeixa
Production Shop: Show Off