CML | Lisboa na boa.

March 2019. Campaign for Lisbon City Hall in order to raise awareness about an extremely crucial issue in Lisbon: mobility. It was important to promote a change in people’s behaviour.

The campaign had to impact people of different ages, genders and nationalities. The Illustrations of Nuno Saraiva immediately made all the sense for this project.

The pieces portrayed situations of misuse of public space and, through graphic interactions, also showed the correct use of those same spaces.

Agency: TORKECC
Creative Director: Hugo Tornelo
Copywriter: Nuno Trindade
Art Direction: Xirika Marta
Project Manager and Account: Gabriele Donada
Illustration: Nuno Saraiva
Animation: Homy Animation