CML | You are what you love.

November 2018. Communication campaign and Web Summit exhibition stand design for "Made of Lisboa" digital platform created by the Municipality of Lisbon to represent the ecosystem of entrepreneurs of Lisbon.

"You are made of what you love" is the campaign's concept reminding us that Lisbon is made of each person who is made of Lisbon. Lisbon is part of the DNA of those who love Lisbon.

We presented 8 Lisboners (public figures, entrepreneurs and “alfacinhas”), each with their own personality and “DNA”, but all with something in common: the love for Lisbon.

We also created site specific communication pieces x-raying the “DNA” of that place through the campaign concept lenses.

Agency: TORKECC/ A Equipa
Creative Director: Hugo Tornelo
Copywriter: Nuno Trindade
Art direction: Xirika Marta
Project Manager and Account: Ricardo Almeida/ Gabriele Donada
3D: Studio Nuts