February 2003. “Each of us has at least 3000 personalities. We can be happy, mad, hurt, rabid, vapid, angry, elated, jaded, and sad, just to name a few. Within all of us, there is everyone. The collective consciousness. We have it in us to become different people. People we don’t know. Deep down, you could be a sewing machine repairman from Milwaukee, or a lesbian bar maid studying to be a dental hygienist. You really can be a beer delivery man from Rotterdam. Or a housewife from Beverly Hills. Or a rock star. Or a mentally disturbed ex-politician in hiding.”

These were the premises of my first school project in Design Academy Eindhoven in the Netherlands, a project about identity.

Each student received one suitcase, the suitcase of a person no one had ever met. The project was to become the person who owned the suitcase. Each student had to create a new identity and convince others that they were in fact this new person. Questions arise; What is a person? Who is a person? What makes them a person? How do we identify a person? How do we communicate that person or identity to others?

I became Sezai Asani, an Albanian born in 17th March of 1947. Coming from an Albanian communist family emigrated to the Netherlands, Eindhoven. Sezai lives in an obsessive panic about invasion. With stories told by his parents Gjon and Asafi Asani about Mussolini's fascist invasion in Peskopia, the Albanian town where he was born. He notices that the invasion invades him and notices that the same thing happened in Eindhoven in World War II.

Sezai then tries to alert the Dutch population to a dissimulated invasion happening today, a capitalist and consumerist invasion that will consume us all.

So, Sezai spreads his message by pasting posters and stickers around town. In his schizophrenic obsessiveness he begins to formulate a meticulous plan.