December 2012. Like everyone’s e-mail box, ours in Cabracega studio was also full of spam. We were sick of that sh**, but we learned how to love it.

We were used to receive spam every day, and we decided to create a race out of it. Between Cabracega team and André Gonçalves there were five of us, and each one adopted an avatar: HUGO, PEDRO, ANDRÉ, DANIEL and RUI – to race against each other.

How does it work?
Each avatar is linked to one’s e-mail account, and the more spam one gets the bigger will be the distance from the starting point and from each other. May the best spam racer win.

Agency: Cabracega- Experience Design Studio
Creative team: Hugo Tornelo / Pedro Alegria
Design and Illustration: Daniel Machado
Programming: André Gonçalves