Netflix | The real gold of Portugal.

July 2019. Netflix wanted to announce the 3rd season of Money Heist, this time they wanted to be more relevant to the Portuguese audience.

We came up with the idea: what if the gang came to Portugal? What would they steal? What is the real gold of Portugal?

With this scenario in mind, a movie trailer was produced to announce the new heist of the group. This time they were going to steal something completely unexpected: the secret recipe for Pastéis de Belém, considered by many to be the real gold of Portugal.

Agency: TORKECC
Creative Director: Hugo Tornelo
Creative team : André Muhle/Gabriele Donada
Project Manager and Account: Sofia Pontifex
Production Shop: twentyfourseven